1. Hello Fresh

    Great Low Prices & Food Quality
    Limited on Meal Plan / Subscription Options

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Rating breakdown

  • Plans & Pricing

    Subscriptions and Meal Cost

    • The Classic Box

      $11.60 per meal
    • The Veggie Box

      $9.83 per meal
    • The Family Box

      $9.99 per meal
  • Taste

    It's All About The Flavor

  • Food Quality

    Quality of Ingredients

  • Menu Options

    Variety and Combinations

  • Recipes

    Completeness and Presentation

  • Additional Services

    Other Services or Items Available

  • Customer Experience

    What Real Customers Think

  • Chef's Review

    What Our Expert Chef'sThink

  • This Review is maintained by MRD Chef

    Review Last Updated :

Chef's Review

HelloFresh Review

Headquartered in New York, New York, HelloFresh is a subscription-based, meal delivery program focused on providing customers with seasonal, farm-fresh ingredients that can be turned into restaurant-quality, home-cooked meals in minutes. Customers are able to skip meal deliveries or stop their subscriptions entirely at any time. HelloFresh is designed to provide quick, easy, healthy, and delicious recipes for home cooks of all skill levels.

What We Like Hello Fresh review positives

We really like HelloFresh all-around for what they offer. The meal subscription options and recipe’s to choose from are solid, the pricing is very reasonable and competitive with the best in the industry, and the meals taste pretty darn good too.

Many of the meals require creating sauces and dressings from scratch which we found enjoyable and a fun experience when seasoning to our liking. The vegetables always have bright and vibrant color.

We also liked that they allow you to send free meals to friends and family who sign up that will get their first box free. Clearly this is a marketing plow to increase their subscriber base, but who doesn’t like free food?!

What We Don’t Like Hello Fresh review negatives

A customers ability to pause meals is limited to 8 weeks in advance, just enough time to forget that you’re a member. Once a week hits that you have not paused your delivery, they charge your card and ship a box. This seems to be a point of contention for many of their negative reviews resulting in an abysmal “F” grade from the Better Business Bureau.

During our HelloFresh review we found that prep-time for meals is typically a lot longer than what they state on their recipes. Unless you’re a professional chef who can manage multiple kitchen tasks at once, plan on your total meal prep time taking an additional 25-50% longer than what HelloFresh states. In some cases, the resulting taste from our meal choices wasn’t overwhelming.

The Bottom Line

This is a great service all around and we definitely recommend subscribing in HelloFresh, especially if you’re not too picky about Gluten free or Vegan meal plans or something like that. Some of the meals didn’t have the best flavor but we’ve found that most companies have meal hits and misses, HelloFresh is no exception.

Plans & Pricing

HelloFresh Meal Plans and Pricing

HelloFresh is one of the more flexible meal delivery companies available. Once an account has been opened, the customer can choose to change or pause deliveries whenever they please. However, those changes must be made by 11:59 p.m., five days before the scheduled delivery day. There is no minimum time commitment, because HelloFresh is designed to be flexible.

HelloFresh offers several “recipe box” options to suit customers with varying dietary wants and needs. The Classic and Veggie boxes can be altered to provide enough food for two or four adults, and the Family Box is designed to feed two adults and two children. Those who opt for the Classic Box for two people can choose whether to receive three, four, or five recipes per week. Three weekly recipes are sent to those who choose the four-person options.

Right now, HelloFresh does not allow those with Veggie or Family subscriptions to choose their weekly meals. However, those who choose the Classic Box can select meals from five available recipes.

The Classic Box

Every Classic Box is loaded with seasonal produce, balanced grains, fish, and meats. Some recipes offer traditional flavors with extra flair while others feature new and international cuisines.

Classic Box Meal Plan Specifics

  • People Fed: 2 or 4
  • Total Dinners: 3, 4, or 5
  • Price Per Meal: $11.60 (for 3 meals), $10.61 (for 4 meals), $9.90 (for 5 meals), $10.75 (for 3 meals for 4 people)
  • Price Per Week: $69 (for 3 meals), $84.90 (for 4 meals), $99 (for 5 meals), $129 (for 3 meals for 4 people)
  • Shipping: Free
  • Total Weekly Cost: $69 (for 3 meals), $84.90 (for 4 meals), $99 (for 5 meals), $129 (for 3 meals for 4 people)

The Veggie Box

The Veggie Box is packed with fresh, seasonal vegetables, animal-free proteins, and whole grains. Exciting and delicious recipes make it easy to remove meat from your diet without removing flavor.

Veggie Box Meal Plan Specifics

  • People Fed: 2 or 4
  • Total Dinners: 3
  • Price Per Meal: $9.83 (for 2 people), $9.08 (for 4 people)
  • Price Per Week: $59 (for 2 people), $109 (for 4 people)
  • Shipping: Free
  • Total Weekly Cost: $59 (for 2 people), $109 (for 4 people)

The Family Box

HelloFresh’s Family Box features natural ingredients that are used to create new twists on classic family dishes. The quick-and-easy recipes are fun for the whole family to make.

Family Box Meal Plan Specifics

  • People Fed: 4
  • Total Dinners: 2 or 3
  • Price Per Meal: $9.99 (for 2 meals), $8.75 (for 3 meals)
  • Price Per Week: $79.95 (for 2 meals), $105 (for 3 meals)
  • Shipping: Free
  • Total Weekly Cost: $79.95 (for 2 meals), $105 (for 3 meals)

HelloFresh Shipping and Delivery

HelloFresh offers free shipping on all of the box options, whether the customer chooses to feed two or four people or have three, four, or five recipes delivered each week. HelloFresh delivers everywhere within the continental United States. The company delivers on Wednesdays, Thursdays, and Fridays, and customers can choose which day works best for them. HelloFresh delivers on Saturdays, Mondays, Tuesdays, and Sundays in some areas. Deliveries arrive between 8 a.m. and 8 p.m.

Our HelloFresh review revealed that the company makes it easy to pause or cancel subscriptions and change the desired delivery day. As mentioned previously, the customer must change or pause a delivery by 11:59 p.m., five days before the scheduled delivery date.

What’s in the Box?

Each HelloFresh delivery is sent in a specially-designed box with ice packs and thick insulation to keep your food cold and fresh until you’re able to put it in the fridge. Each box is equipped with all of the pre-portioned, fresh ingredients you need to prepare the recipes provided. However, the company does expect you to have your pantry stocked with salt, pepper, cooking oil, butter, and sugar.

Meal Options

HelloFresh Meal Options

HelloFresh offers three box options for customers; the Classic Box, the Veggie Box, and the Family Box. Hello Fresh does not currently offer meal plans for those with specific dietary needs, but the ingredients are delivered in separate packages, making it easy to remove specific items from a recipe if desired.

Menu for the Week

HelloFresh customers who opt for the Classic Box for two people are able to choose from five weekly recipes. Those who choose the Classic Box for four people, Veggie Box, or Family Box are not able to choose their weekly recipes at this time. Meal choices for the Classic Box can be made once the customer has signed up.

Classic Box Menu

The Classic Box menu features five recipe options, all featuring fresh, seasonal produce, balanced grains, and carefully selected meats or fish.

The following are two examples of HelloFresh’s Classic Box meals:

Jerk Chicken and Peach Skewers with Curried Rice Pilaf
Seared Sesame Tuna over Rice with Ginger Aioli and Arugula Radish Salad

Veggie Box Menu

HelloFresh’s Veggie Box is loaded with animal-free proteins, whole grains, and plenty of fresh, seasonal vegetables.

The following are two examples of HelloFresh’s Classic Box meals:

Nectarine and Zucchini Panzanella with Mint, Arugula, and Fresh Mozzarella
Black Bean and Charred Bell Pepper Quesadillas with Caramelized Onion

Family Box Menu

Each Family Box menu is designed to provide parents and their kids with delicious, well-rounded meals, including fresh, natural ingredients.

The following are two examples of HelloFresh’s Family Box meals:

Hoisin-Glazed Meatballs with Roasted Sweet Potato and Broccolini
Rigatoni “a la Vodka” with Pancetta, Spinach, and Herby Breadcrumbs


HelloFresh Recipes

HelloFresh’s team of in-house chefs, trained at the Institute of Culinary Education and other esteemed culinary schools, carefully develop each recipe using farm-fresh ingredients. Rebecca, the company’s in-house dietician, reviews each recipe to ensure healthy, balanced meals.

“Prepare amazing home-cooked meals following our quick-and-easy recipes.”

Recipe Cards

HelloFresh’s recipe cards use bright visuals and easy-to-follow language to make preparing restaurant-quality meals simple.

Recipe Difficulty

During our review of HelloFresh, we noticed this company’s meals are easier to prepare than most other meal delivery programs. HelloFresh’s dedication to providing uncomplicated recipes is stated on their homepage.


More Info

HelloFresh Notables

The concept of HelloFresh was created in Berlin in 2011. Dominik and Thomas wanted to shake up the food industry with their passion for cooking, fresh ingredients, and a desire to make healthy food more accessible. The team examined business models from near and far to create HelloFresh in 2012. The idea has now spread from Berlin, Amsterdam, London, and other highly-populated areas of Europe to nearly every corner of the United States.

Food Quality and Source

HelloFresh focuses on finding the freshest and highest-quality ingredients from local suppliers. Customers can log onto the “Meet Our Suppliers” page of the HelloFresh website to learn more about the farms, bakeries, and fisheries that provide many of the company’s ingredients.

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